FUJIFILM 400 35mm

FUJIFILM 400 is the versatile everyday color film from Fujifilm's consumer lineup — a 400-speed stock that combines the classic Fuji color signature with the all-purpose usability that makes 400-speed films the backbone of so many photographers' practices. The color palette is characteristically Fuji: greens are rendered with a cool, natural accuracy that landscape photographers will appreciate, blues have depth without oversaturation, and skin tones are neutral rather than warmed — a look that can be especially flattering in the golden-hour and mixed-lighting situations where warmer films can sometimes overdo it. At ISO 400, grain is well-controlled and unobtrusive, and exposure latitude is generous enough to forgive the occasional metering error, making it suitable for a wide range of cameras from fully manual SLRs to automated point-and-shoots. The film handles mixed lighting — the bane of color photography — with more grace than many of its competitors, maintaining believable color balance across scenes lit by window light, fluorescent, and tungsten simultaneously. We recommend FUJIFILM 400 for photographers who want an everyday color film with a distinctly un-Kodak look, for travel and documentary work where lighting conditions are unpredictable, and for anyone who has shot a lot of Gold and Ultramax and is curious to see the world through Fuji's eyes for a change.